This is the strongest promise in the industry, and it's in the contract. Ads for the first 25 are covered in your fee. We run the campaign. We work every lead. You watch the dashboard.
Exact definitions
No soft counting. A paying patient is a consumer who has met both conditions for your chosen guarantee medication:
A completed, settled month-one payment through your processors, not a lead, not a booked consult, not an abandoned checkout.
A filled month-one prescription for the guarantee medication. Paid-but-unfilled does not count toward the 25.
The terms, plainly
Advertising for your first 25 paying patients is covered inside the Growth fee. We run the media. You cover cost of goods (medication), provider consult fees, and standard operating costs. From patient 26, you pay Meta directly while we keep buying through day 90.
The clock starts when your campaign goes live, after your signed launch checklist and final payment. You get dashboard access from day one.
The guarantee applies to the single medication you designate at kickoff. Your other two funnels launch alongside it, and they're just not part of the guarantee count.
Fail to hit 25 by day 60 and every fee you've paid is refunded. Alternatively, you may elect in writing to waive the refund and have us continue at our cost until 25 is reached, your choice entirely.
You receive per-patient proof of paid + filled status, plus a completion report with the full campaign data: CAC, winning creatives, audiences, and funnel metrics.
The window pauses only if a needed approval is outstanding more than 48 hours, the guarantee medication changes, or campaign assets are altered outside the agreed process, communicated same-day, in writing.
Example economics
Illustrative math only. First order at $180, then $250 recurring per retained patient, with about 75% staying on refill. Scale the same model from the guarantee floor to larger clinics.
Scale 1
The guarantee floor. Your first cohort.
Month one brings the frontend revenue. Ongoing refill from retained patients is the recurring base.
Scale 2
10× the guarantee cohort.
Same unit economics. More patients in the base, more refill volume each month.
Scale 3
100× the guarantee cohort.
At this size, the clinic is a substantial recurring-revenue asset. Growth beyond the guarantee is on you, with the same acquisition engine available to scale.
This is merely an example to show how unit economics can compound with patient count. It is not a projection, forecast, or guarantee of earnings. Actual results vary based on medication mix, pricing, retention, ad costs, execution, and market conditions. The contractual guarantee is 25 paying patients in 60 days on the Growth package, or a full refund of fees paid, subject to the written agreement.
Why we can promise this
The guarantee campaign runs on the same funnel architecture, creative library, and remarketing system we deploy on every build. Every declined payment, abandoned checkout, and unconverted lead is worked by phone and SMS from day one. A miss costs us the full fee, so the campaign is managed like it: daily internal checks, weekly creative kills, and hard escalation checkpoints at day 30 and day 45.
After the guarantee
On Growth, we run media buying for ninety days after launch. Advertising for your first 25 paying patients is included in the upfront fee, so you are not writing Meta checks until the machine has already proven itself. From patient 26 forward, you pay the platforms directly; we keep optimizing through day 90. After that window, continued services are a la carte. We prefer operators who can put more than $10,000 a month behind acquisition as they scale. That ongoing budget is separate from the build fee, and clinics take real capital to grow.
