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Patient marketing has changed

Welcome to the age of the patient marketing stack. To maintain and grow your practice, you must ensure to ensure all your marketing tools work together. What's more, today's patient marketing requires a dedicated marketing operation that ensures that all processes happen at the speed of digital. Clinic Builder brings expertise in marketing, operations, and technology, and the power of BirdEye and Yext to provide the cutting-edge tools your practice needs to grow.

Review marketing

Today, customer reviews power the world of patient marketing. Your future patients are most likely to choose your practice after reading a positive reviews. To accomplish this, turn your current patient reviews into your competitive edge.  

View your reviews in one interactive dashboard. Filter your review feed by ratings, time period, or by source to identify the areas and sites on which to focus your time. Clinic Builder sends new review alerts to you via email or SMS, so you don't miss a word. 

Quickly address negative feedback. Clinic Builder alerts you to negative patient experiences so you can respond instantly. Easily convert reviews into support tickets, and assign them to employees to ensure that every patient issue is resolved quickly. 

Respond directly to every review on third-party sites directly from one dashboard. Keep patients engaged, and acknowledge issues right away. Streamline the review process with automated responses based on custom rules, enabling your practice to stay focused on business while still promptly addressing every incoming review. 

Clinic Builder also identifies reviews with spam, slander, and other violations and alerts the practice owner using instant, daily, or weekly alerts. 

Share your favorite reviews across your social channels. Display your reviews on your website and social channels to tout the quality of your practice. Let your patients do the talking to increase trust, social proof, and revenue.  

Review generation: The first step of review management is getting more reviews — lots of them. Luckily, collecting new reviews has never be en easier. Clinic Builder uses text and emails to send patients to top-review sites to share feedback using personalized requests with your branding and messaging. Easily get new reviews on third-party sites, your practice website, and your social media profiles. Spread great testimonials across the web. More reviews equal more patients. 

Review monitoring: With the rise of online reviews, patients are connected like never before. They promote. They criticize. What they choose to say is driven by their experience. For successful practices, online review monitoring is an integral and constant part of the patient acquisition process. Clinic Builder's online review-monitoring tool displays all of your patients' feedback and sends you SMS or email alerts every time a review is posted. Filter these alerts by source and star rating, so your practice is notified only about reviews you find most critical. 

Review microsite: Using Clinic Builder's review management tools, collecting new reviews has never been easier. Using email or text, Clinic Builder can help get more reviews on the sites that matter to your practice and then will manage and promote them across the web. 

Mobile responsive website

We develop mobile-first conversion-focused websites packed with content tailored for your practice. All site pages feature optimized high-end images, on-target call to actions, easy to use forms and webchat. 

High performance: Improved site speed is an important signal Google uses in its ranking algorithm. Having a website that loads quickly on both mobile and desktop searches is key to giving your next potential patient the best experience navigating your website. Clinic Builder uses digital asset management technology to optimize your images via a content delivery network to ensure the highest speeds.

Web analytics: Narrow down how patients find you. What are the successful keywords, who clicks on them, and which ones yield the most patient inquiries? Clinic Builder's reporting gives you a clear snapshot every month of what is happening on the web, the type of devices inquiries come from and their location, and your site's health and visibility compared to your competition.

Business listing management

Today’s connected patients exist in a world of micro-moments where every detail counts. Anything obstructing a seamless experience will divert your patient's journey in another direction, so inconveniences such as an incorrect phone number or address are enough to drive their attention elsewhere. 

Consistent business listing and mapping: Clinic Builder automatically syncs any changes your practice makes to your business listing (name, address, phone number) across 50+ web listings such as Google, Bing, Yahoo, Waze, and Apple so your practice is found instantly by search engines and on maps. Clinic Builder scans your online presence with its “Scan Your Business” tool to see how your listing, reviews, and ratings across 300+ sites stack up against your competitors.

Webchat

Webchat converts website visitors into customers by enabling you to respond faster and collect more leads with webchat. Engage immediately, and get customers anytime, anywhere. Clinic Builder's webchat is designed for on-the-go communication that’s convenient for you and your customers. It's simple: Clinic Builder's webchat converts every incoming chat from a site visit to a text message conversation. This way, you can immediately reply on-the-go, right from your phone. 

Convert more leads: Get instantly notified when a website visitor contacts you: Reputation Builder hat is a digital wind chime, alerting you whenever a new website visitor is looking for answers. Response time matters are times less likely to make contact with a patient lead if you wait more than five minutes. 

Customize everything: Personalize messages with your branding, configure your webchat profile, and create targeted messages. Get new patients on every page of your website by easily setting up webchat on any or all pages – and start gathering leads in just a few clicks.

Email marketing

Email marketing plays a vital role in the ongoing patient experience by providing communication after treatment between your practice and patients. The goal of any email marketing campaign should always be to provide value to your patients. As you bring value, you can accomplish several marketing goals, such as bringing back lapsed patients, increasing engagement, and making a personal connection.

Clinic Builder develops emails that enable you to communicate monthly, providing tips, information, promotions, and updates about your practice. Clinic Builder will work with your practice to develop an email list that meets all privacy requirements and is HIPPA compliant while enabling you to build a stronger long-term relationship with your patients.

Social media and monitoring

Monitor, post, and engage with customers across blogs, forums, news sources, and social media platforms – all in one place. Grow your social media following by using social media software to resolve issues, identify trends, and join conversations to foster loyalty and drive revenue. 

Master social media engagement from one dashboard: Instantly respond to practice mentions across sites that matter to you. Resolve issues, generate buzz for your practice, and attract potential patients on Facebook, Twitter, and Google. 

Start the conversation with social publishing: Effortlessly plan, organize, and post content across social networks from one place. Post more often, save more time. Synchronize posts across all networks, post at once to multiple profiles on multiple social networks. Manage all published and scheduled posts by calendar or list view. With social publishing, upload photos, GIFs, and videos to include in your posts. Store all uploads in your asset library so you can reuse the media that performs the best. Plan your month in just a few clicks. Add posts to your calendar – whether it's days, week's or months out – and Clinic Builder will automatically publish them on the dates and times you've set. 

Social listening tools for every channel: Track patient comments the instant they’re posted on sites that matter to your practice. Clinic Builder's social media listening tools help you understand what your customers are saying online about your practice and industry. Identify trends to improve your practice. Your patients are talking – you need to hear them. Track patients' conversations across 300+ websites, blogs, forums, news sources, and social media networks such as Facebook, Twitter, Google, and YouTube.

Customer surveys

Effortlessly connect with your patients at any point in their journey by engaging at the right time, in the right channel. Make better practice decisions with real-time feedback on services and overall experience – wiring your entire practice around patient insights. Create surveys for gauge patient experience and employee experience. Engage each patient at the right time with NPS or CSAT surveys. Collect feedback across the patient journey via email, websites, SMS, and more. 

Make it simple: Create, test, and modify multiple surveys in just a few clicks, no coding required. Design surveys as brief as the modern patient's attention span. Create mobile-optimized surveys that make capturing feedback quick and easy for everyone. Use Clinic Builder to make it simple for patients to share feedback so you can convert every survey into a review. 

Intuitive reporting and close-the-loop feedback: Slice and dice responses any way you like: by question, over time, or by location, to identify sentiment trends with advanced survey reporting and custom dashboards. Clinic Builder's auto-ticketing instantly alerts you to detractors so you can address their issues promptly and win loyalty. 

Distribute surveys via all channels: In one click, send surveys via email, SMS, and social media. Text survey requests to your patients while chatting with them in Messenger. Reach them when they’re already actively engaged.

Ticketing

Turn patient comments into support tickets by converting negative reviews, social mentions, and survey responses. Solve issues before they escalate. Do not fail to take action on reviews, social comments, and survey responses. Patients in need of support often don't reach out directly. With Clinic Builder's ticketing software, you can address issues proactively and therefore will improve patient satisfaction, reduce churn, convert detractors, and decrease issues. 

Streamline issue management and resolution: Assign every support ticket to a specific employee to minimize confusion about who should be working on which ticket. Filter tickets based on specific properties so the most important tickets are front and center. Track ticket resolution every step of the way.

Auto-create tickets based on customer experience: Automatically create support tickets based on patient criteria such as review ratings or keywords, and auto-assign these tickets to specific employees. Track these support tickets alongside reviews and ratings. 

Reduce issue resolution time: Track response rate and resolution time, and monitor all open support tickets by owner and status. Address patient issues quickly, and create visibility across your practice.

Local search engine optimization

Clinic Builder's experts navigate the complexities of local SEO – so you don't have to. Clinic Builders works with you to optimize your website, strengthens your brand, and makes sure you are favorably represented in search results.

Local SEO is a vast, complex, and at times frustrating aspect of internet marketing, but you can't afford to ignore it. Clinic Builders includes on-site search optimization with every website we build – which can significantly impact your success.

With our team of Local SEO experts and proactive planning, our advanced tactics can not only help drive new traffic to your site but will also strengthen your brand across the Web.

Geo targeted digital advertising

Clinic Builder maximizes your advertising dollars by targeting patients who live within six miles of your practice.

Patients find your office when your practice is a top search result in Google: Currently, 77% of conversions now come from the top three search results on Google. Therefore, having your practice listed there is critical. However, getting your practice placed in the top three on Google costs money. So, advertising that results in the most new patients is essential.

Direct marketing

Clinic Builder specializes in direct mail postcards to promote your practice. You will get the best rates and service, making the cost of direct mail affordable and highly effective.

A/B split-testing is key: In an A/B split test, Clinic Builder takes a control mailer design and modifies it to create a second version. This change can be as simple as a single headline or coupon or can be a complete redesign. Then, half of your mailing list is sent in the original version of the mailer and half in the modified version. This helps Clinic Builder determine the most successful strategy moving forward.

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