In today’s world of digitally-connected patients, traditional advertising messages are drowned out by customer voices, which travel further and faster through increasing avenues of communication. When deciding which healthcare facility to use, patients consult the source they trust the most: other patients. Online reviews play a major role in the patient journey, influencing everything from initial online search results to last minute clinic evaluations.
To succeed in this landscape, you must:
1. Develop a deep understanding of your patients’ initiative and goals
2. Address all patient issues immediately for each location
3. Ensure happy patients’ voices are heard